Why a Customer Appreciation Sale?

Our thoughts on Black Friday/Cyber Monday:

The pressure to offer deep discounts and compete with Black Friday sales that big brands offer has becoming even more challenging. It can be sometimes tough to manage consumer expectations while maintaining the values and integrity we wish to uphold at Runners' Choice. We have spent many hours discussing and planning our "Black Friday Sale", even though this practice of marketing and selling didn't sit well with us morally.

 Many big businesses raise their prices before Black Friday/Cyber Monday to manipulate consumers into thinking they are paying less. Sales like Black Friday also creates pressure for consumers to over consume. Allowing big corporations and marketing to make us believe we should buy something just because it is a "good deal". 

We at Runners' Choice have and will continue to celebrate Customer Appreciation week the last week of November instead of glorifying Black Friday/Cyber Monday.

We want to use this time to acknowledge and thank our customers who support our small business year-round which in turn helps us support our families and donate to organizations in our community.

Sales at a glance:

  • 15% off select racing/carbon plated footwear
  • 10% off select trail footwear
  • Take $50 off Mizuno Wave Rider 26 and Mizuno Wave Inspire 18
  • 15% off Nathan hydration packs
  • 10%-50% on select regular priced apparel.

Additional In-store discounts:

  • Free reusable bag with purchase over $50
  • Free sock with the purchase of any regular priced shoe
  • Treats & Beverages all weekend long


Due to map pricing some discounts are only able to be advertised at the checkout.

Enter discount code "BIG15" to receive up to 15% off regular priced racing/carbon footwear

Enter discount code"BIG10" to receive up to 10% off select regular priced apparel